For insurers

Quote with the full picture.

Verified pet profiles and medical records that reduce friction in quoting and claims, and improve pricing over time.

  • Pre-filled quote + application flow
  • Claim-ready submissions with required documents
  • Verified data signals (when PMS integrated)

POST /V1/QUOTE

200 OK · 142ms

risk_band: "low"

pawpulse: 92

docs_ready: true

PMS Synced

Steenberg Vet · last synced 2h ago

Verified data package

buddy_2yo_golden

● LIVE
PawPulse score92 / 100
Verified vet records14
Vaccinations currentYes
Risk bandLow
LTV estimateR59,400
Consent-basedPOPIA-alignedAudit logged

Insurers are pricing blind. Claims are admin-heavy.

Petsly creates a verified pet health timeline that improves risk selection, reduces fraud risk, and increases conversion.

What insurers get

Four modules. One integration.

Rail

Quote + Application Rail

  • Pre-filled quotes from verified pet profiles
  • Fewer fields, fewer drop-offs
  • Policy linking to pet profile
Rail

Claims Rail

Straight-through where possible

  • Claim submission inside Petsly
  • Required documents checklist (reduces back-and-forth)
  • Status + outstanding items visible to customer (reduces calls)
Verification

Verification + Fraud Reduction

  • Vet-verified visit / event metadata (when PMS integrated)
  • Document authenticity signals
  • Reduces manual chasing and lowers fraud risk
Data

Underwriting Data Package

PawPulse-ready

  • Underwriting snapshot at point of sale / renewal
  • Longitudinal compliance indicators (where available)
  • Better segmentation over time → better loss ratio

End-to-end

One flow, from quote to renewal.

01

Customer selects insurer

Inside Petsly compare

02

Quote generated

Pre-filled from profile

03

Application + policy linked

Policy attached to pet

04

Claim submitted

Docs + verified visit data

05

Status returned

Outstanding items visible

06

Renewal / upsell

Same surface · optional

Reduces admin calls by keeping status and missing items visible in-app.

Data sources · Trust levels

You choose what counts.

Insurers can choose which trust levels are accepted for quoting and claims rules.

SourceTrust levelUsed for
Vet PMS dataHighestVaccinations, visit dates, invoice metadata
Uploaded vet docsMediumVaccination cards, invoices, lab results
Owner logsLowerSymptoms, meds given, weight updates
Derived signalsComputedPawPulse score, compliance patterns, claim readiness

Implementation

Sandbox to production in as little as 2 weeks.

Week 1
  • Sandbox keys + webhook setup
  • Quote + application endpoints
  • Policy linking
Week 2
  • Claims endpoints + status updates
  • Document schema and validation rules
  • Go-live monitoring
What we need from you
  • API access + product rules
  • Claims document requirements + status codes

Security · Consent · POPIA

Consent-based, POPIA-aligned data sharing.

Built to remove procurement friction. A sample DPA and the full security overview ship with the integration pack.

  • User opt-in to share data with an insurer

    Per-insurer, per-scope consent, owners can revoke at any time.

  • Data minimisation

    Only what is required for the specific quote or claim is shared.

  • Access control + audit logs

    Per-insurer scoped access; every read is logged and exportable.

  • Hosting disclosure

    Primary data residency in South Africa, sub-processors listed in the security overview.

  • Retention policy

    Records held for the policy lifetime, then anonymised per published schedule.

What improves over time

The longer customers use Petsly, the better the data gets.

Month 1

Higher quote completion

Pre-filled profiles cut application drop-off.

Month 3

Faster claims turnaround

Document completeness + status visibility shorten cycle times.

Month 6+

Better underwriting segmentation

Longitudinal history + compliance signals sharpen risk pricing.

Commercial model

Pricing aligned to outcomes.

Per underwriting package

Verified historic data for better quoting.

Per claim processed

Pay-per-use on the claims rail.

CPA / revenue share

Distribution-aligned.

Volume tiers

Available on request.

Frequently asked

Procurement-ready answers.

Anything not covered here? Request the integration pack, it includes API reference, security overview and a sample DPA.

Email partnerships
Ready when you are

Book a demo and see the rails in action.

45 minutes. A live walk-through of the quote, application and claims rails, with your data model in mind.